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This Cookie Policy explains what cookies are, which cookies Midlands Power uses on our website at https://midlandspower.com/ (the “Site”), why we use them, and how you can manage your cookie preferences.
This policy should be read alongside our Privacy Policy (https://midlandspower.com/privacy-policy/) and our Terms and Conditions (https://midlandspower.com/terms/), both of which are incorporated by reference.
Midlands Power WSS – Suite 5, Oxford Street Industrial Estate Vulcan Road, Bilston, West Midlands, WV14 7LF, England
We are a UK-based lithium battery manufacturer supplying customers across the United Kingdom and more than 20 international markets. References to “we”, “us”, or “our” in this policy refer to Midlands Power.
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work correctly, improve efficiency, and provide information to the website owner.
Cookies can be:
In addition to cookies, we may use other tracking technologies on our Site, including:
For simplicity, we refer to all of these technologies collectively as “cookies” throughout this policy.
We use cookies for the following purposes:
Where required by law, we only place non-essential cookies on your device with your prior consent. You can withdraw or change your consent at any time (see Section 7).
These cookies are essential for the Site to function. They enable core features such as page navigation, secure login, and access to protected areas. They cannot be switched off without affecting Site functionality. No consent is required for these cookies.
Cookie Name | Type | Purpose | Duration |
session_id | Session | Maintains your session state while you browse the Site. | Session |
csrf_token | Session | Protects against cross-site request forgery attacks. | Session |
cookie_consent | Persistent | Records whether you have accepted or declined non-essential cookies. | 12 months |
These cookies allow the Site to remember choices you make, such as your language preference or region, to provide a more personalised experience. They are persistent but do not track your activity on other websites.
Cookie Name | Type | Purpose | Duration |
lang_pref | Persistent | Remembers your preferred language setting. | 12 months |
region_pref | Persistent | Remembers your preferred region or country for product display. | 12 months |
These cookies collect information about how visitors use our Site — for example, which pages are visited most often and whether any error messages are received. All information is aggregated and anonymised; it does not identify individual users. We use this data to improve how our Site works.
Cookie Name | Type | Purpose | Duration |
_ga | Persistent | Google Analytics: distinguishes unique users by assigning a randomly generated number. | 2 years |
_ga_* | Persistent | Google Analytics: stores and counts page views for session tracking. | 2 years |
_gid | Persistent | Google Analytics: distinguishes users. Expires after 24 hours. | 24 hours |
_gat | Session | Google Analytics: throttles request rate to limit data collection. | 1 minute |
Google Analytics is operated by Google LLC. Data collected may be transferred to and stored on servers outside the UK. For more information, see Google’s Privacy Policy at https://policies.google.com/privacy.
These cookies are used to deliver advertisements that are relevant to you and your interests. They also limit how many times you see an advertisement and help us measure the effectiveness of our campaigns. They may be set by us or by third-party advertising partners.
Cookie Name | Type | Purpose | Duration |
_fbp | Persistent | Meta (Facebook) Pixel: tracks visits across websites to deliver targeted advertising. | 3 months |
_gcl_au | Persistent | Google Ads: used by Google AdSense to experiment with advertisement efficiency. | 3 months |
li_fat_id | Persistent | LinkedIn Insight Tag: used for conversion tracking, retargeting, and analytics. | 30 days |
These third-party cookies are governed by their respective providers’ privacy and cookie policies. We do not control how those providers use data collected through their cookies.
Some third-party services integrated into our Site may set their own strictly necessary cookies. These are required for those services to function correctly and are not subject to your cookie consent choices.
Cookie Name | Type | Purpose | Duration |
__cf_bm | Session | Cloudflare: bot management and security. Distinguishes between humans and automated traffic. | 30 minutes |
Some pages on our Site may include content or functionality provided by third parties (such as embedded maps, videos, or social media features). These third parties may set their own cookies on your device when you interact with their content. We do not control these cookies and are not responsible for them.
Third-party services that may set cookies on our Site include:
We recommend reviewing the privacy and cookie policies of these third parties to understand how they use your data.
When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer of our website.
Withdrawing your consent does not affect the lawfulness of any processing that took place before you withdrew it.
Most web browsers allow you to control cookies through their settings. You can typically:
Please be aware that blocking or deleting cookies may affect the functionality of our Site and other websites you visit. The following links explain how to manage cookies in commonly used browsers:
Some of our third-party analytics and advertising partners offer their own opt-out mechanisms:
Our Site is operated from the United Kingdom and is accessed by users in over 20 countries. Cookie data collected on our Site may be transferred to and processed in the United Kingdom or in other countries where our third-party service providers operate.
Where such transfers occur, we ensure that appropriate safeguards are in place, consistent with our Privacy Policy. By using our Site and accepting cookies, you consent to your data being processed in accordance with this policy.
If you are based in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR) and the ePrivacy Directive. We only place non-essential cookies with your prior, informed consent, which you can withdraw at any time.
Cookie data is retained for the durations set out in the tables in Section 5. At the end of a cookie’s lifespan it is automatically deleted from your device. Where cookie data is processed by us as personal data, it is handled in accordance with the retention periods described in our Privacy Policy.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, legal requirements, or how we operate our Site. When we do, we will revise the “Last Updated” date at the top of this page.
Where changes are material, we will notify you via a prominent notice on our Site or by email before the changes take effect. We encourage you to review this policy periodically.
If you have any questions about this Cookie Policy or how we handle your data, please contact us:
We aim to respond to all enquiries within 30 days.
