Privacy Policy

Last updated: May 04, 2026

This Privacy Policy describes how Midlands Power (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you use our website and services. It also explains your privacy rights and how applicable law protects you. Please read this policy carefully before using our Service.

1. Who We Are

Midlands Power WSS – Suite 5, Oxford Street Industrial Estate Vulcan Road, Bilston West Midlands, WV14 7LF, England

We supply energy products and services to customers in the United Kingdom and internationally. References to “the Company,” “we,” “us,” or “our” throughout this policy refer to Midlands Power.

2. Key Definitions

The following terms have specific meanings in this policy:

Cookies – small data files placed on your device by a website to record browsing activity and preferences.
Device – any internet-connected device such as a computer, smartphone, or tablet.
Personal Data / Personal Information – any information that identifies or could identify a living individual.
Service – our website at https://midlandspower.com/.
Service Provider – a third party that processes data on our behalf to support the Service.
Usage Data – information collected automatically when you use the Service (e.g. IP address, pages visited, time spent).
You – the individual or legal entity accessing or using the Service.

3. Data We Collect

3.1 Personal Data

When you register or interact with our Service, we may ask you to provide:

Full name
Email address
Phone number
Postal address (including city, county, postcode, and country)

3.2 Usage Data

Usage Data is collected automatically and may include:

IP address and approximate location
Browser type and version
Pages you visit and how long you spend on them
Date and time of your visit
Unique device identifiers and diagnostic data
Mobile device type, operating system, and mobile browser (where applicable)

3.3 Cookies and Tracking Technologies

We use cookies, web beacons, tags, and scripts to operate and improve our Service. Cookies may be session-based (deleted when you close your browser) or persistent (stored until they expire or you delete them).

We use the following categories of cookies:

Essential Cookies (session) – required to authenticate users and deliver core Service features. These cannot be disabled without affecting Service functionality.
Preference / Notice Acceptance Cookies (persistent) – record whether you have accepted our cookie notice and remember your settings (e.g. language preferences and login details).

Where required by law, we only place non-essential cookies (such as analytics or advertising cookies) with your prior consent. You can withdraw or adjust consent at any time via your browser settings or our cookie preferences tool. Withdrawing consent does not affect the lawfulness of prior processing.

4. How We Use Your Data

We use the personal data we hold for the following purposes:

To provide and maintain the Service, including monitoring usage and performance.
To manage your Account and give you access to registered-user features.
To fulfil contracts, including processing purchases and delivering services you have requested.
To contact you – by email, telephone, SMS, or push notification – about your account, orders, or security updates.
To send you relevant news, offers, and information about similar products and services (you may opt out at any time).
To handle your enquiries and customer support requests.
For business continuity – in the event of a merger, acquisition, or reorganisation, personal data may be transferred as part of our assets.
For internal analytics – to understand usage trends, evaluate our marketing, and improve our products and services.

5. Sharing Your Data

We may share your personal data in the following circumstances:

Service Providers – trusted third parties who process data on our behalf (e.g. hosting, analytics, customer support tools), subject to confidentiality obligations.
Business transfers – if we are involved in a merger, sale, or acquisition, your data may be transferred to the new owner, with advance notice given.
Affiliates – our parent company, subsidiaries, or joint ventures, all of whom are required to comply with this policy.
Business partners – where we offer joint products, promotions, or services.
Other users – where our Service includes public areas, information you share there may be visible to others.
With your consent – for any other purpose you have agreed to.
Legal obligations – when required by law, court order, or to protect the rights, safety, or property of our users or the public.

6. International Sales and Data Transfers

Midlands Power sells and ships products internationally. As a result, we may process and transfer your personal data to countries outside the United Kingdom, including countries whose data protection laws may differ from those in your home jurisdiction.

Where such transfers occur, we take appropriate safeguards to protect your data, including reliance on UK adequacy decisions, standard contractual clauses approved by the Information Commissioner’s Office (ICO), or other lawful transfer mechanisms. No international transfer of personal data will take place unless adequate protections are in place.

7. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Our standard retention periods are:

Account Information – for the duration of your account, plus up to 24 months after closure to handle post-termination matters.
Customer Support Data – support tickets and chat transcripts, up to 24 months from resolution.
Usage Data – website analytics and server logs, up to 24 months from collection.

We may retain data beyond these periods where required by law, to defend legal claims, at your explicit request, or due to backup system schedules. Where possible, we apply shorter periods or anonymise data earlier.

When retention periods end, we securely delete personal data or convert it into anonymised statistical data that cannot be linked back to you.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Access – request a copy of the personal data we hold about you.
Rectification – ask us to correct inaccurate or incomplete data.
Erasure – request deletion of your personal data, subject to legal obligations.
Restriction – ask us to limit how we use your data in certain circumstances.
Data portability – receive your data in a structured, machine-readable format.
Objection – object to processing based on legitimate interests or for direct marketing.
Withdraw consent – where processing relies on consent, withdraw it at any time without affecting prior lawful processing.

To exercise any of these rights, please contact us using the details in Section 11. You may also update or delete certain information directly from your Account settings.

9. Children’s Privacy

Our Service is not directed at anyone under the age of 16, and we do not knowingly collect personal data from children. If you believe your child has provided us with personal data without your consent, please contact us and we will promptly delete it. Where applicable law requires parental consent for data processing, we will obtain it before collecting a child’s information.

10. Third-Party Websites

Our Service may contain links to external websites. We are not responsible for the content, privacy practices, or security of those sites. We encourage you to review the privacy policy of any third-party site you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top and notify you via email or a prominent notice on our website before changes take effect. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: info@midlandspower.com
Online: https://midlandspower.com/contact/
Phone: +44 7888 888 483
Post: Midlands Power, WSS – Suite 5, Oxford Street Industrial Estate, Vulcan Road, Bilston, West Midlands, WV14 7LF, England

We aim to respond to all enquiries within 30 days.